Fashion Project: Lookbook
Updated: Jan 23, 2020
For the lookbook I knew that it had to be a digital lookbook, since my sign is inspired by something that only happens online. I also wanted the pictures to convey the idea of "kitsch" because I feel like the outfit also transmitted this kind of aesthetic. Some photographers I looked into were Diana Arbus but especially Yorgos Lanthimos's photography. I wanted to incorporate the oddness of Arbus' work with the harsh flash of Yorgos'. Below are some drawings of shots I had planned.
After photographing my outfit I experimented with different effects I wanted to use for my digital lookbook. The one I ended up using was the parallax effect or the 2.5D effect, which takes a 2D picture and through a combination of Photoshop and After Effects turns into something that seems almost as 3D.
I also wanted to give the ad blobs more relevance because these were an essential part of the outfit that really brought it to life, so I decided to create a 3D animation in Cinema 4D.
After having all the elements I had to decide on how to incorporate all these into a coherent video. I was heavily inspired by Gaspar Noé's aesthetic, since he's known for a very aggressive and "in your face" cinematography. And even the soundtrack was taken from the 2018's "Climax" by Gaspar. I wanted to translate the idea of how obnoxious and flashy these ads are, and also the idea that when you click one a million others open up.
This was the project I enjoyed the most. I think the outcome was what I expected and I got to work with programs I like to work with whether it is After Effects or Cinema 4D.
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